Analysis of MSME Strategies That Survived the Covid-19 Pandemic (Case Study of MSME in the Culinary Sector, Baturaja Timur District, Oku Regen-cy)

Abstract

This research aimed to analyse the strategy of MSME in culinary sector, east Baturaja District Oku Regency. The data in this research were obtained by conducting interviews, observations and literature studies. The population in this research were all MSME in the culinary sector, east Baturaja District Oku Regency, which consisted of 60 MSME. This research used a descriptive qualitative analysis technique. Based on the IFAS matrix on the SWOT Analysis, the strengths and weaknesses showed a total score of 2.64. this indicates that MSME were in a such a strong internal position. Furthermore, in the EFAS matrix showed that the opportunity and threat factors have a total score 2.99. this indicated that MSME could respond the existing opportunities in extraordinary ways and avoid threats in their industrial markets.